Apple Design Philosophy

April 27, 2020

The Apple Marketing Philosophy:

We will truly understand their needs better than any company.

In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.

People DO judge a book by its cover.
We may have the best product, the highest quality, the most useful software, etc; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, a professional manner, we will impute the desired qualities.

Mike Markkula
January 3, 1977

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