Ads of the World during COVID-19

May 14, 2020

Back in January 2020 we welcomed a new year armed with hopeful resolutions and exciting to-do lists. Brands around the world planned budgets and carefully scheduled campaigns to come out throughout the year. It’s safe to say none of the following campaigns were planned during that time, nonetheless they’re excellent!

Ads of the World created a collection that showcases the work agencies and brands created around the subject of the covid-19 global pandemic: https://www.adsoftheworld.com/collection/covid19_ads

With messages promoting social distancing, staying at home and staying safe. These are examples of designing for good, even in the toughest of times.

IKEA – Stay Home
In true IKEA fashion, here are some instructions to assemble a quarantine kit.

McDONALDS – Separated for a moment to always be together
The largest franchise in the world closed the dining/seating rooms of many restaurants in order to follow measures to protect both customers & employees. Changing the logo on social media networks is an experiential advertisement created by DPZ&T, Brazil for McDonald’s.
McDonalds

NIKE – Now is your Chance
Powerful advertisement created by Wieden + Kennedy, United States.

AUDI – Keep Distance
Audi slightly changed its well known logo to promote social distancing and to encourage people to take care for each other now more than ever, just by doing one simple thing – keeping distance.

NATIONAL PARKS AND WILDLIFE SERVICE SOUTH AUSTRALIA – Keep your Distance
Outdoor advertisement created by Showpony, illustrating how 1.5 meters of distance look like in a creative way.

EMILY CRISPS – Lockdown Posters
Emily crisps decided to run their first ever outdoor media campaign. This April. Just as lockdown had happened. Ouch. But instead of crying into their crisps they turned it to their advantage and went for the parody option.

NISSAN – Stay Home
Clever print advertisement created by TBWA, Egypt for Nissan.

Have you seen any other creative examples? Let me know!

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