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Ads of the World during COVID-19

May 14, 2020

Back in January 2020 we welcomed a new year armed with hopeful resolutions and exciting to-do lists. Brands around the world planned budgets and carefully scheduled campaigns to come out throughout the year. It’s safe to say none of the following campaigns were planned during that time, nonetheless they’re excellent!

Ads of the World created a collection that showcases the work agencies and brands created around the subject of the covid-19 global pandemic: https://www.adsoftheworld.com/collection/covid19_ads

With messages promoting social distancing, staying at home and staying safe. These are examples of designing for good, even in the toughest of times.

IKEA – Stay Home
In true IKEA fashion, here are some instructions to assemble a quarantine kit.

McDONALDS – Separated for a moment to always be together
The largest franchise in the world closed the dining/seating rooms of many restaurants in order to follow measures to protect both customers & employees. Changing the logo on social media networks is an experiential advertisement created by DPZ&T, Brazil for McDonald’s.
McDonalds

NIKE – Now is your Chance
Powerful advertisement created by Wieden + Kennedy, United States.

AUDI – Keep Distance
Audi slightly changed its well known logo to promote social distancing and to encourage people to take care for each other now more than ever, just by doing one simple thing – keeping distance.

NATIONAL PARKS AND WILDLIFE SERVICE SOUTH AUSTRALIA – Keep your Distance
Outdoor advertisement created by Showpony, illustrating how 1.5 meters of distance look like in a creative way.

EMILY CRISPS – Lockdown Posters
Emily crisps decided to run their first ever outdoor media campaign. This April. Just as lockdown had happened. Ouch. But instead of crying into their crisps they turned it to their advantage and went for the parody option.

NISSAN – Stay Home
Clever print advertisement created by TBWA, Egypt for Nissan.

Have you seen any other creative examples? Let me know!

Apple Design Philosophy

April 27, 2020

The Apple Marketing Philosophy:

Empathy
We will truly understand their needs better than any company.

Focus
In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.

Impute
People DO judge a book by its cover.
We may have the best product, the highest quality, the most useful software, etc; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, a professional manner, we will impute the desired qualities.

Mike Markkula
January 3, 1977

Pantone Color of the Year 2020: Classic Blue

January 15, 2020

To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. And this year the experts have selected the Color of the Year 2020 to be PANTONE 19-4052 Classic Blue.

A timeless and enduring blue hue, PANTONE Classic Blue is elegant in its simplicity. Classic Blue’s relation to the sky at dusk we see every day, suggests the reassuring qualities of dependability and constancy. It also highlights our desire for a stable foundation on which to build as we cross the threshold into a new era.

Classic Blue

Non-aggressive and easily relatable, the trusted Classic Blue lends itself to relaxed interaction. As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection.

Aiding concentration and bringing laser like clarity, Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

Check out: Pantone Color of the Year 2019.

Pantone Color of the Year 2019: Living Coral

January 28, 2019

Pantone’s color experts have selected the Color of the Year 2019: PANTONE 16-1546 Living Coral

For the last 20 years, the team have announced a color that reflects the current social landscape, design trends across multiple industries and this year is no different.

An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

See PANTONE Color of the Year

The Future Belongs to the Curious

July 10, 2018

Gemma O’Brien is an Australian artist and designer specialising in lettering, illustration and typography. She’s has done stunning work with Apple, Adobe, Qantas, Volcom, The New York Times, etc.

She creates hand-lettering or custom typography for commercial clients, but also creates more conceptual personal work, hosts workshops across Australia and speaks at design conferences. I’m a huge fan, in particular of her large-scale painted work.

In the last five years there’s been a real typography boom, both inside and outside the design spheres. Especially the craft side: letterpress printing, hand-rendered lettering, sign painting, calligraphy and brushwork are all back in the spotlight.

Check out her work on Instagram, TwitterPersonal Website

Montreal Design Declaration

July 3, 2018

The Montreal Design Declaration was a milestone marking the launch of a collaborative effort to utilise the potential of design for all, and concludes: “All people deserve to live in a well-designed world.”

The Declaration defines the Value of Design through 8 bold propositions:

  • Design is a driver of innovation and competition, growth and development, efficiency and prosperity.
  • Design is an agent for sustainable solutions.
  • Design expresses culture.
  • Design adds value to technology.
  • Design facilitates change.
  • Design introduces intelligence to cities.
  • Design addresses resiliency and manages risk.
  • Design fosters development.

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